How We Do It
Certainly not by luck. This is achieved by adopting a structured scientific approach starting with a simple client question, “What are you trying to achieve?”
It may almost sound too simple, yet it is the fundamental start. Whatever your objective, it should have a positive effect on your ROI. Examples of objectives vary for all clients and some examples are provided below:
- Increased online sales
- An increase in qualified leads
- More newsletter signups
- An increase in application form signups
- More downloads of your documents
Once clear on your objective(s), we use Google Analytics to understand your visitor behaviour better.
We carry out a number of checks and monitoring however it is our experience in interpreting this data that places us above our competitors. Equipped with this knowledge, we proceed to improve the performance of your website. This is done by monitoring, interpreting and testing sound hypotheses.
The ability to effectively test our tailored solutions allows us to monitor the areas where our changes are working better than others. Test types vary from straight A / B testing through to Multivariate testing. But testing is not enough as the experience to know what to test is ultimately the difference between success and failure.
What can I expect?
Expect to experience an increase in the conversion rate of your website objective, simple! The rate of increase depends upon many factors such as industry, traffic numbers, existing website issues etc. but our previous projects have shown an increase in rates ranging from 25% through to well over 100%! This, without spending any additional money on generating traffic!
If you think that your website is missing sales / leads, then contact us today and know for sure!
