SEO / Internet Marketing Workshop
In association with Pakistan Software Export Board (PSEB) and Pakistan Software House Association (P@SHA)

Date: July, 25 and 26 2006
Available Seats: 50
Venue: Pearl Continental Hotel, Karachi
Workshop Duration: Four ( 4) Hours/2 Days

Who Should Attend?

• Marketing Executives: Assigned to promote their company's or client's Websites
• Webmasters: Want to increase traffic to their Websites
• Small Business Owners: Want to learn how to promote their Websites on search engines
• Owners of e-Commerce Websites: Want to increase paying customer conversion ratio of their websites visitors
• Website Designers: Want to offer search engine marketing services to their clients
• SEO and SEM: Wanting to improve their industry skills
• Fresh Graduates: Want to learn SEO in preparation for starting their own SEO business or applying for a job as an SEO or SEM

Scope & Objectives:

• Core Awareness of Search Engines and Optimization of the Websites
• Get top positions with specific words on leading search engines and reach global audience
• Market your website/ product internationally
• Experience the power of internet
• High Paid Salaries Jobs
• Extra Source of Income
• Freelance Working Facilities

Learning Outcome Benefits & Advantages:

• Ability to Promote and Handle Own Websites in Search Engines like google, yahoo, msn…
• Dos and Don'ts of Website Development and Designing
• Capability of Understanding Search Engine Workings
• Overview of Latest Search Engine Optimization Techniques
• Understanding of Online Marketing Strategies and Implementations
• Difference of Manual and Automated Submissions, Monitoring, Reporting
• Understanding of Business Oriented Websites
• Approaching to International Market
• Realizing the Power or Value of Internet
• Online Target Market Identification
• Identification of Competitors
• Understanding of Online Surfers Psychology

What You Will Learn:

Day One

1. Who is online?
2. Statistics of Global online population
3. Why go online?
4. Internet usage charts
5. Comparisons of offline media and online media
6. Online retail sales charts for 2005
7. Online consumer spending charts
8. Reasons for a Website
9. How People Find Your Website?
10. Typical Website Lifecycle
11. Let's have a look at the possibilities of internet marketing
12. Online Promotion By Cost Of Acquisition
13. Introduction to search engine optimization (SEO)
14. SEO scope in Pakistan
15. Overview of important search engines and directories
16. An overview of what search engines consider to be "spam"
17. Research and select appropriate keywords to target

Day Two

18. Effective page Title Tags
19. Effective and optimized META Description Tag
20. Effective and optimized META Keywords Tag
21. Integrate search keywords within Website copy
22. How to optimize each page of your Website step-by-step
23. Web design elements to avoid ensuring your site is search engine compatible
24. Effective Alt Image attributes
25. Effective and optimized text navigation menus
26. Link titles and anchor text effectively
27. Set up search engine friendly site architecture
28. Optimizing a frames-based site
29. Creation of search engine friendly site map
30. Robots.txt and its META tag
31. Optimizing dynamic and database-driven Websites
32. Optimizing a site designed in Flash
33. Optimizing a graphic-heavy Website
34. Building site's link popularity
35. Submit your site to important search directories
36. Monitor your search rankings and site traffic