SEO Basic Course

SEO Advance Course

Who Should Attend?

• Marketing Executives: Assigned to promote their company's or client's Websites
• Webmasters: Want to increase traffic to their Websites
• Small Business Owners: Want to learn how to promote their Websites on search engines
• Owners of e-Commerce Websites: Want to increase paying customer conversion ratio of their websites visitors
• Website Designers: Want to offer search engine marketing services to their clients
• SEO and SEM: Wanting to improve their industry skills
• Fresh Graduates: Want to learn SEO in preparation for starting their own SEO business or applying for a job as an SEO or SEM

• SEO and SEM: Wanting to improve their industry skills
• Marketing Executives: Want to reduce PPC/CPC budget and want organic results too
• Webmasters: Want to increase traffic to their Websites
• Website Designers: Want to offer search engine marketing services to their clients

Scope & Objectives

• General Awareness of Search Engines and Optimization of the Websites
• High Paid Salary Jobs
• Extra Source of Income
• Freelance Working Facilities

• Get top positions with specific words on leading search engines and reach global audience
• Market your website/ product internationally
• Experience the power of internet
• High Paid Salary Jobs
• Extra Source of Income
• Freelance Working Facilities

Learning Outcome Benefits & Advantages

• Understanding of Basic SEO terms and techniques
• Familiarity with SEO tools
• Basic Html Concepts
• Website Testing and Analysis
• SEO Formatting Techniques
• Content Optimization Techniques
• Internal and External Linking Techniques
• Search Engine Submission Techniques
• Blogs and RSS Overviews
• Competitors Analysis
• SPAM SEO Techniques
• Importance of Domain Name and Hosting
• Web Statistics Understanding
• Uploading and Downloading of Website

• Ability to Promote and Handle Own Websites in Search Engines like google, yahoo, msn…
• Dos and Don'ts of Website Development and Designing
• Capability of Understanding Search Engine Workings
• Overview of Latest Search Engine Optimization Techniques
• Understanding of Online Marketing Strategies and Implementations
• Difference of Manual and Automated Submissions, Monitoring, Reporting
• Understanding of Business Oriented Websites
• Approaching the International Market
• Realizing the Power or Value of Internet
• Online Target Market Identification
• Identification of Competitors
• Understanding of Online Surfers Psychology

Outlines/Agendas

• Introduction
• Basic Concepts of SEO Terms
• Website Downloading and Uploading
• Basic Html Concepts
• Website Testing and Analysis
• SEO Formatting Techniques
• Keyword Phrases and their Value
• Basic Content Optimization
• Internal and External Linking
• Quiz
• Blog and RSS
• Search Engine Submission
• Competitors Analysis
• Web Hosting and Domain
• Website Statistics
• SPAM or Black hat SEO Practices
• Learn from Your Competitors
• On Going Efforts
• SEO Automation and Implementation
• What Next?

• Introduction
• Choosing the Right Keyword Phrase
• Competitor Optimization Analysis
• Selection of Domain Name and Hosting Company
• Keyword Phrase Distribution
• Writing Content and Balancing Keyword Density
• On Page Factor Optimization
• SEO Formatting Techniques
• Develop Content for Link Campaign
• Search Engines and Directories Submission
• Competitors Link Campaign Analysis
• Developing Link Building Campaign
• Create Blogs
• Monitor Your Link Building Campaign
• Rank Checking
• Monitoring Competitors
• Monitoring Your Server Statistics
• Going Efforts Required
• SPAM or Black hat SEO Practices
• Smart SEO Tools & Utilities Implementation
• Search Engines History and Algorithmic Updates
• Overview of Search Engine Algorithms
• What Next?