Course Duration: Twenty four (24) Hours in 12 Days

Who Should Attend?

• SEO and SEM: Wanting to improve their industry skills
• Marketing Executives: Want to reduce PPC/CPC budget and want organic results too
• Webmasters: Want to increase traffic to their Websites
• Website Designers: Want to offer search engine marketing services to their clients

Scope & Objectives:

• Get top positions with specific words on leading search engines and reach global audience
• Market your website/ product internationally
• Experience the power of internet
• High Paid Salary Jobs
• Extra Source of Income
• Freelance Working Facilities

Learning Outcome Benefits & Advantages:

• Ability to Promote and Handle Own Websites in Search Engines like google, yahoo, msn…
• Dos and Don'ts of Website Development and Designing
• Capability of Understanding Search Engine Workings
• Overview of Latest Search Engine Optimization Techniques
• Understanding of Online Marketing Strategies and Implementations
• Difference of Manual and Automated Submissions, Monitoring, Reporting
• Understanding of Business Oriented Websites
• Approaching International Market
• Realizing the Power or Value of Internet
• Online Target Market Identification
• Identification of Competitors
• Understanding of Online Surfers Psychology

Course Outline/Agenda

1. Introduction
2. Choosing the Right Keyword Phrase
3. Competitor Optimization Analysis
4. Selection of Domain Name and Hosting Company
5. Keyword Phrase Distribution
6. Writing Content and Balancing Keyword Density
7. On Page Factor Optimization
8. SEO Formatting Techniques
9. Develop Content for Link Campaign
10. Search Engines and Directories Submission
11. Competitors Link Campaign Analysis
12. Developing Link Building Campaign
13. Create Blogs
14. Monitor Your Link Building Campaign
15. Rank Checking
16. Monitoring Competitors
17. Monitoring Your Server Statistics
18. Going Efforts Required
19. SPAM or Black hat SEO Practices
20. Smart SEO Tools & Utilities Implementation
21. Search Engines History and Algorithmic Updates
22. Overview of Search Engine Algorithms
23. What Next?