Penguin 2.0 officially rolled out in the afternoon of Tuesday, May 22nd 2013. This is what we know so far: It’s the fourth Penguin update, but it is referred to as Penguin 2.0 because it is an update in the algorithm and not a data refresh or an index update (unlike Penguin 2 and 3). [...]
Are you promoting your company on social media? If your answer is YES then you have probably received many offers to get more followers, more likes…more and even more. There is a great temptation BUT is it really an effective approach for your company? How does it work? Let me take a minute to provide [...]
Over the last few years, content strategy has taken on greater importance with most online marketers increasingly viewing it as a vital component of any marketing strategy. At its simplest, content strategy can be defined as a method of identifying the type of content that will allow a business to best communicate its brand message [...]
With search and social integrating more and more every day, I have been witnessing a rise in overwhelming social plug-ins on websites and it got me thinking; is social media taking over our websites? Every business has its own social media goals. Small businesses usually shout and scream in the hope that they are acknowledged [...]
As a digital marketer, I come across countless websites on a daily basis; some are great and provide inspiration whilst others are simply annoying! A few days ago, I was searching the internet for some work related information (of course) when I came across a website that can only be described as [insert expletive here]. [...]
We as web designers are responsible for creating functional sites that bring in considerable traffic whilst keeping the attention of visitors through highly creative and accessible user interfaces. Research shows that it takes most internet users a few seconds to decide whether a website fulfils their requirements hence the need for a simple user interface [...]
The Problem You will start to notice a growing trend known as (Not Provided) in your Google Analytics; this is a very big change indeed. For the past few months Google has, by default, been encrypting searches undertaken by users (this was optional before) who are logged into their Google account. How Does This Affect [...]
From its initial conception to the day of implementation, the new EU e-Privacy Directive or “Cookie Law” has been subject to criticism, complaint and even ridicule. Rarely a month goes by in the UK where we don’t hear about how some sort of EU intervention is in fact undemocratic and a dilution of national sovereignty. [...]
With the Google Penguin update forcing SEO providers to once again get back to basics, two important components have rightly come back to the fore: Strategy Quality For a long time, mindless over optimisation and intensive link building were prominent in SEO. Now, with the new update, it has forced everyone to rethink. SEO now, [...]
