Client A: Baby Showers
Product: Baby Shower Items
Period: Ongoing
Budget: £700 to £900 pcm
Objective 1: Increase search engine traffic by targeting a highly competitive keyword Result: By targeting the highly competitive keyword ‘baby showers’, the client hoped to increase their share in this growing market. By carrying out on and off-site SEO activity, we were able to propel them to position two on Google for this keyword as well as numerous other top three rankings.
Objective 2: Increase the amount of new visitors to the site year on year
Result: Through continued organic SEO efforts, we were able to increase the amount of new visitors to the site by 24.94%. Our web marketing activity also had a positive impact on the number of returning visitors which grew by 32.03%.
Client B: Baby Parties
Product: Baby Party Items
Period: Ongoing
Budget: £650 to £850
Objective 1: Increase brand awareness in Wales through regionally targeted SEO campaign
Result: Having received a good response from the same campaign last year, the client wanted to implement it again this year in order to further increase interest in Wales. The targeted campaign was carried out between January and June each year and saw a 43.40% increase in visits. In addition, the bounce rate of visitors from Wales on the site also improved.
Objective 2: Build on pageview numbers from year before
Result: The client's previous SEO company carried out on-page work prior to carrying out the marketing campaign last year which enabled them to increase pageviews on the site. With that being the case, we were required to carry out further on-page adjustments in order to improve pageviews. As a result of our efforts, pageviews increased by 16.87% from the year before.
